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And while it may not quite be that simple, it’s an interesting data set with intriguing implications. Perhaps it’s a matter of the photo matching how we’re used to seeing the world.ĭoes it mean that posting the same subject in landscape mode will result in more like? Maybe. While there are many factors at play within how Facebook displays images, it may come to something as straightforward as biology because humans see in landscape mode (very close to a 4:3 ratio, in fact). Landscape received 23% more likes and 28% more shares than portrait while comment rate remained fairly consistent across all three which is a trend we’ve seen before. The image width to height ratio is the main difference between portrait and landscape orientations. For example, here’s how those orientations might look on mobile:įor every engagement type landscape orientation came out on top followed by square and then portrait. We grouped them by their orientation and found the average like, comment, and share rate for each group.

When you photograph some nature scenes, it makes sense to rotate the camera 90 degrees. However, portrait format creates a picture that is taller than it is wide. To find our answer we looked at 30,000 photos shared to over 600 hotel and resort Facebook pages during the last 9 months. In photography, landscape format, when the image is wider than it is tall, is perfect for the majority of landscape photographs. With square gaining popularity in recent years compared to traditional landscape and portrait orientations, is there any correlation between these layouts and engagement? Between the mobile app, desktop website, and a fixed-width news feed, the orientation of a photo can have a small but important impact on how it appears to the viewer.

Landscape vs portrait photo